PUMPED - WHO, WHAT & WHY?

Hi, my name is El and I am the creator of ‘PUMPED’. Let me explain a lil bit about what we’re all about and our plan for the future.

’PUMPED’ represents a lot more than a cheeky pump cover. For me, it represents the new generation, a way of life and an entryway to something much bigger. Especially for women. ALL women. I am by no means a man hater if you are a man reading this you are more than welcome to buy my stuff :), but this brand was created FOR the girls. For the girls who have spent so long believing and being told they are not worthy, not good enough, not strong enough or powerful enough, not smart enough - the list goes on. PUMPED is about celebrating our divine femininity as women that makes us capable of achieving all of our dreams and goals - no matter what they are. Please remember: you are strong, you are beautiful, you are worthy, you are capable and most importantly you are enough.

PUMPED is for YOU : my girls. Let us pave the way for a generation of strong, confident, powerful females who are free to chase and achieve their wildest dreams.

‘PUMPED’ is an acronym standing for:

PRESENT - Be present and in the now as much as you can - the present is all that truly exists. 
UNIQUE - Be you and only you. That’s who you were born to be. 
MOVING - Keep moving forward, don’t remain in the past, evolve and grow - physically & mentally.
PATIENT PROGRESS - Use the power of compound interest to your advantage in every aspect of your life. 1% better every day - always (Kaizen).
ENTHUSIASM - ‘You GET to, NOT you have to’ mindset and passion for life.
DISCIPLINE - Show up. Keep your word & prove it to yourself.

‘PUMPED’ is also centred around the Japanese concept of ‘Kaizen’, meaning ‘constant self improvement’ or ‘change for the better’ and is focused around the idea of being 1% better. It is my own personal philosophy and something that I use to drive and guide me through life. I would like the philosophy of ‘Pumped’ and ‘Kaizen’ together to provide the same drive and guidance for you. A moral map for life. I dream of a happier planet with happier people, where people get to live the life they truly want. I plan on helping make that possible.

‘PUMPED’ is the start of a movement. The start of us all choosing to be better. The start of a new generation of happy people, with no regrets. The start of a happier, healthier planet. It is the start of something new (excuse the highschool musical reference lol). 

I invite you to join this journey alongside me. I invite you to grow and evolve as a person. I invite you to decide to get 1% better everyday from the moment you finish reading this. This is the era of ‘Kaizen’. 

LET’S CHANGE THE WORLD ONE WOMAN AT A TIME :)