ABOUT US

Hi, I’m El - this is my creation and first baby. Inspired by my discovery of the term ‘kaizen’ (continuous improvement) and my love of the gym and most importantly hoodies - I decided to take action and bring together all these things to create the slayest but meaningful hoodies for all my bitches out there on their journey of self discovery.

I LOVE hoodies. The comfort of them, the cosiness, the feeling when you can let one swallow you up and hide inside, the perfect hood that doesn’t fuck up your hair or make you look like a drowned rat! Taking off your hoodie (after only wearing it for your warm up because you’re already sweating profusely) to reveal that sexy back and cheeky pump (for those of you who can manage to keep it on for more than 5 mins). Hoodies are undoubtedly my fave piece of clothing, and I believe having the perfect hoodie that you not only feel comfy and confident in but also feel that it expresses who you are is so important. That is why I bring you ‘Pumped’:). 

Hoodies that are comfy, cute and cool but also express your personality and vibe.

You may read this and think damn it’s really not that deep (fair enough) but in my opinion sometimes it really is that deep, 

I hope these hoodies bring you as much joy as they bring me. Keep slaying the sesh, lots of love - El <3